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Offline to Online Business Course
Recipe: Awareness - Understanding the business you are in
Service Business vs Product Business (5:02)
Sales/Marketing vs Delivering your Product/Service (Fulfillment) (5:05)
How to use a Flowchart to map your Business (1:58)
Exercise: Flowchart of Current and Adapted Business (2:44)
Flowchart Exercises Feedback (Learn from others) (15:55)
Preparing Ingredients: Setting-Up Domain, Webhost & Payment options
The Importance of Owning your Own Domain (2:08)
Webhost & Design Tool #1: Connecting Domain (Squarespace) (2:19)
Webhost & Design Tool #2: Connecting Domain (Wix) (2:14)
Introduction to Payment Gateways (3:30)
Payment Gateway #1: Setting up Stripe & Stripe Invoicing (5:51)
Payment Gateway #2: Setting up PayPal & PayPal.Me (6:19)
Setting-up a Consulting Calendar via YouCanBook.me (2:43)
Squarespace vs Wix (Booking Functionality) (3:04)
Q&A (Learn from others) (6:40)
Cooking: Website Content that Explains & Sells for you
Elements of a Good Landing Page (includes Copywriting Frameworks) (17:59)
Exercise: Website Content Audit (0:53)
Website Content Audit Exercise Feedback (Learn from others) (22:33)
Exercise: Sitemap Design (1:21)
Sitemap Design Exercise Feedback (Learn from others) (13:58)
Exercise: Home & Product Page Copy (2:01)
Q&A (Learn from others) (9:21)
Mixing and Presenting Dishes: Launch & Test your Website
Connecting Payment Gateway (1:07)
Connecting Calendar Bookings (1:39)
Introduction to Hotjar & Testing (11:06)
Attract Better Diners: Inbound Marketing to attract clients/customers
Sales Funnel Basics & AIDA Formula (3:31)
Inbound Sales & Brand Building Using Content (6:24)
Habit Loops (7:42)
Q&A (Learn from others) (4:08)
Sales Funnel Basics & AIDA Formula
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