Offline to Online Business Course

Has your business revenue decreased due to COVID-19? Has your sales stagnated in recent months?

You were hesitant to set up a full website and to move part of your business online before the lockdown assuming it takes thousands of dollars to do so or that it was too complicated.

Now with lockdown and work from home measures are in effect, you are not able to meet or serve your customers face to face.

As a Small Medium Enterprise (SME) or Freelancer providing services to others, you have been reaching out to customers one on one without the aid of a optimised website that could be helping your business to grow. This is like hunting for food without a weapon.

So, instead of hunting for customers one by one, why not set up a professional-looking website for prospective customers to come to you? You may even qualify your prospects without a salesperson before setting up a meeting to discuss an upcoming project.

Even if you have a website today, it can probably be improved further through simple tweaks so you can increase the number of sales and leads you get online as your offline channels dry up.

As your bills and payroll commitments are mounting, waiting out and praying that the COVID-19 crisis will soon pass is not a good strategy. Luck is going to favour those who take action.

A specially designed course for those who would not consider themselves 'tech savvy' or 'technical'

Yes, can do it yourself and I will walk you through step by step over a few hours. No experience or technical skills needed. You also do not need to hire anyone outside your company to maintain the website for you right after the course.

As long as you are willing to learn and are commited to building or growing your online revenue stream, this course could help you. As part of online learning, all course participants will get 1-year access to a private Facebook group for peer support and Q&A with the instructor.

By the end of the workshop you will:

• Have a working mobile-optimised website via Squarespace or Wix with at least one or more of your products and services for sale. No additional software needed, just pay for your own hosting and domain fees.
• A clear value proposition of what your business does and why someone should buy from you on the home page using copywriting frameworks they do not teach in marketing schools.
• Learn simple ways to optimise your website to turn more visitors into paying customers using a test and learn approach using Hotjar (free).
• Learn how to get your visitors/customers coming back and grow your online business sustainably through the basic principles of habit design and inbound marketing.
• Get your first few customers via your email list and social network.
• Tips to stay top of mind with your existing and prospective customers.
• Options to sell your product/service to the world even without a website. Including setting-up your own free Stripe and PayPal account to take one-time or recurring credit card transactions.
• Set-up automated calendar bookings for your consultations. Have the ability to get paid for these consultations.